The HERO Framework: Make Your Marketing Impossible to Ignore 🎯

Stop second-guessing every marketing message you write. Learn the storytelling framework that helps purpose-driven professionals create copy that converts and feels completely authentic – so your work finally gets the attention it deserves.

Getting attention online in 2025 is easy.

Said no marketer, creator or business owner anywhere, ever.

It’s noisy out there. You're working harder than a contestant on Love Island trying to stay relevant, but your carefully crafted content is disappearing into the void.

Putting so much work into your messaging only to see those efforts go unnoticed is demoralising. I know, because I’ve experienced it.

Any of this sound familiar?

• Your content gets about the same engagement as a mandatory HR training video

• Imposter syndrome creeps in when your content falls flat

• You're drowning in an ocean of ‘best practices’ that clearly aren't working

• Asking for a raise / upping your rates / growing your biz feels impossible when you can't show meaningful results

I get it. I've been there.

15 years ago, I was writing 500-word articles for a fiver in a damp London flat, wondering if anyone would ever pay attention to my words.

Here's what changed everything ⚡

After years of trial and error, I realised I’d cracked the code — and it was all down to how much I wrote and read as a kid.

Based on the classic ‘Hero’s Journey’ that makes up so many popular books, films and TV series, I developed a method for copywriting that turns invisible marketing into storytelling no one can ignore.

This method took me from writing $5 articles to setting a day rate of £500 (around $630 USD) as a freelancer and heading up marketing teams where I created campaigns that exceeded targets by 200%.

And now I’ve finally gathered my method into a framework to share how to authentically connect with audiences and inspire them to take action.

I call it the HERO Framework. 💪 

This framework transformed everything for me, allowing me to:

• Build a successful freelance business working for major international clients

• Teach 4k+ students to do the same (with a previous course)

• Lead marketing teams at major UK charities/nonprofits

• Build my own audience of awesome, purpose-driven writers and marketers

The best part? The method works whether you're selling SaaS software or saving the world. 🌍

Who is this for? 🤔

• Marketing professionals tired of campaigns that don’t take off

• Content creators who want a loyal following who engage and respond

• Nonprofit communicators ready to inspire real action

• Freelance writers seeking to attract high-paying clients

• Business owners wanting to attract and connect with their ideal customer and grow sales

• Other creative professionals who want to build a profile online

Basically, if you want to connect with an audience and make an impact, this course is for you.

What you'll master 🎓

• Position your brand as the guide (not the hero — big difference!)

• Use storytelling techniques from the creative writing world

• Turn complex ideas into simple, powerful messages

• Use psychology to build trust without feeling like a sleazy salesperson

• Create clear roadmaps that make taking action feel inevitable

• Paint compelling outcomes your audience can't resist

• Develop a repeatable process for crafting persuasive copy every time

PLUS! The HERO Framework Workbook and AI Prompts to help you create your own marketing messages that work.

By the end, you'll have a swipe file of marketing messages so good, you'll want to frame them. 🖼️

What makes this different? 🌟

This isn't one of those ‘10 hacks to solve all your problems’ courses. (Sorry, not sorry.)

It's a complete system that combines marketing strategy, copywriting genius, and ethical storytelling. You'll get:

✅ Practical exercises to apply everything to your actual projects
✅ Example case studies from small businesses to nonprofits
✅ An ethical approach that gets results and lets you sleep at night
✅ Lifetime access to all content and future updates

⚡️ EXCLUSIVE LAUNCH BONUS: 6 months of personal email support from me 📧

That's right — direct access to my brain for half a year. Like having a copywriting-marketing-creative-writer Frankenstein at your finger tips.

Here's what’s inside this video course 🛠️

Module 1: Introduction to the HERO Framework

• Here's What You're Going To Achieve 📹 

• An Age-Old Principle That Still Works In Today's Marketing 📹 

• This Is The HERO Framework 📹 

• Module 1 Summary and Next Steps 📹 

Module 2: H is for Hero

• Module 2: H is for Hero 📹 

• How To Find Out What Your Audience Really Wants 📹 

• Why You Need To Know Your Villain 📹 

• Module 2 Summary and Action Steps 📹 

Module 3: E is for Empathy

• Module 3: E is for Empathy (and Trust) 📹

• The Mentor: Your Role In All This 📹

• What We've Learned So Far: An Example 📹

• How to Build Trust and Show Credibility 📹

• Module 3 Summary and Next Steps 📹

Module 4: R is for Roadmap

• Module 4: is for Roadmap 📹

• How To Present Your Offer As Your Audience's Solution 📹

• How to Craft A Compelling Call to Action (CTA) 📹

• Module 4 Summary and Next Steps 📹

Module 5: O is for Outcome

• Module 5: O is for Outcome 📹

• Your Audience Must Feel Transfomed 📹

• Use Storytelling Techniques to Create a Compelling Outcome 📹

• How to Make the Transformation Feel Real 📹

• Module 5 Summary and Next Steps 📹

Module 6: Applying the HERO Framework in Practice

• Module 6: Applying the HERO Framework in Practice 📹

• Let's Recap and Dive Into Some Case Studies 📹

• Case Study 1: E-commerce Product Description 📹

• Case Study 2: Nonprofit Fundraising Campaign 📹

• Case Study 3: B2B Software Marketing 📹

• Practical Exercise: Applying the HERO Framework 📹

• Module 6 Summary and Next Steps 📹

Module 7: Developing Your Repeatable HERO Process

• Module 7: Developing Your Repeatable HERO Process 📹

• ChatGPT/Claude/Copilot Prompts For The HERO Framework 🔗 

• How to Get Better Results Over Time 📹

• 🎉 HUGE CONGRATS! 🎉 📹

Each module includes video lessons, worksheets, and practical exercises you can apply immediately.

Your no-risk guarantee 🛡️

This course comes with a 30-day, no-questions-asked guarantee.

If you don't feel confident crafting messages that connect and convert by the end of this course, I'll refund every penny.

I've been using the principles and methods in this course for 15 years, so I’m pretty confident. If it doesn't transform your marketing, I don't deserve your money.

Frequently asked questions 💭

How long do I have access?
Forever. Lifetime access to all content, including any future updates.

Is this for beginners?
If you write marketing messages, this is for you. It's designed for all levels, but it's not ‘Marketing 101’ for those who have never created a social post or email before.

Can I get in touch to help with my specific marketing messages?
Yes! For a limited time, the course includes 6 months of email coaching where you can get help with specific challenges.

When will I see results?
Some people notice shifts immediately. For full transformation, give it 2-3 months of consistent application. But honestly? You'll start feeling more confident with your messaging after the first module.

Can I claim this as a business expense?
In most cases, yes — but I’m no financial advisor so check with your accountant, or if you’re employed ask your boss about dipping into the learning and development fund.

Ready to stop being ignored? 🚀

The fact you've read this far shows you're committed to transforming the way you approach your marketing messages.

For less than some marketers’ hourly rate, you can take the course and use these skills for your entire career.

Imagine approaching every post or project with confidence, impressing clients and bosses with actual results, and forging the kind of audience connections that lead to higher rates and well-deserved raises. 

It all starts with one step. Take the first by clicking below. 👇️ 

P.S. Whether you're freelance, employed or running your own show, the HERO Framework gives you a proven method to connect with your audience, increase your income, and make the internet a little bit of a better place. 🙏 

(Also, the 6 months personal email feedback won't last forever.)

Transform your marketing from ignored to irresistible. Your future self will thank you. ✨