The most powerful marketing doesn't come from manipulative marketing techniques.

It comes from authentic storytelling and using the right words with the right people at the right time. 

Deep down I think we all know this to be true, but the quick-win, ever-changing formulas the marketing gurus spout are pretty tempting.

That's why I created Write Like You Mean It – a community of purpose-driven professionals who believe that.👇️ 

  • Words can literally change the world

  • Marketing doesn't need to be manipulative to work

  • Our values are our strongest asset

  • Our messages deserve to be heard

  • When ethical marketing wins, everybody wins

Join us

The internet can be a pushy, salesy hellscape where only those with questionable ethics hold the power.

OR

It can be a bright, engaging place filled with stories, connection and belonging.

I'm going with that last one. And so are many others. We’d love you to join us.

Start with the 2x weekly FREE newsletter 👇️ 

  1. Pop your email in by hitting the ‘Join us’ button below

  2. Look out for a welcome email, which includes the free guide, ‘Storytelling for Impact’ plus quick-wins to transform your marketing.

  3. Join 1k+ purpose-driven professionals learning how to create marketing messages that earn trust and drive action. ✊ 

Who am I?

I’m Kirsty-Boden Stuart, former Head of Marketing and Comms for nonprofits, freelance copywriter and long-time storyteller.

Twelve years ago, I started with nothing but ambition and a computer in a damp London flat, writing 500-word articles for $5 each. Using the storytelling and copywriting techniques I learned along the way, I:

  • Built a thriving freelance writing business

  • Taught 4,000 writers to do the same

  • Landed dream roles writing for international clients

  • Led marketing teams at major charities

My journey from struggling freelancer to marketing leader wasn't luck – I learned early how to craft marketing messages that cut through the noise, earned trust and inspired action.

If I could transform from a $5-per-article writer into a marketing leader who drives meaningful change, imagine what you could achieve with the same approach and techniques.👇️